Heo, M. & Lee, K., Success and Failure Factors of Korean Ventures’ Globalization: Business Communication Perspective, 2019 Spring Conference of KABC (Korea Association for Business Communication), Jeju, Korea, 2019
@2019
Lee, K. & Heo, M., Digital Business Globalization from the View of Business Communication: Comparison of Ourgame's Failure and Line's Success, ABC(Association for Business Communication) 2019, Detroit, USA.
@2019
Heo, M. & Lee, K., Why Did the No. 1 Game Portal Ourgame.com, the Korean-Chinese Joint Venture, Fail?, The 21st International Conference on Electronic Commerce (ICEC 2019), Pusan, Korea, 2019
@2018
Heo, M. & Lee, K., Chatbot as a New Business Communication Tool: The Case of Naver TalkTalk, Business Communication Research and Practice 1(1):41-45, 2018
@2017
허미리, 이경전, 비즈니스 챗봇 성공 사례 연구:네이버 톡톡의 카드봇, 한국지능정보시스템학회 추계 학술대회, 2017
